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content marketing

Content is the piece of information about your product or service, the idea or the experience you publish online or in the traditional method for your audience. It is anything that you produce and publish for the purpose of offering it to your audience. The format of the content is most commonly text, but it can also be visual, audio, or video.  When it comes to content marketing, the “spray and pray” approach just doesn’t work nowadays. In complex industries such as insurance, buying decisions are long and hard and for this reason,......

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